My First Rifle: The business of selling guns for kidsThe shooting of a two-year-old girl by her five-year-old brother has put a spotlight on smaller guns designed for children.
The gun used in the recent shooting in Kentucky was a Crickett .22-caliber rifle, marketed with the slogan "My First Rifle," from Keystone Sporting Arms in Milton, Pa. The single-shot rifle uses the smallest caliber available and is sold by major retailers, including Wal-Mart (WMT, Fortune 500), Cabela's (CAB) and Gander Mountain.
The Crickett website was down Friday due to "difficulties," according to John Renzulli, an attorney representing Keystone . But the site for Chipmunk, another Keystone brand, exhibited "quality firearms for America's youth" on its site, including .22-caliber rifles and pistols, with photos of children shooting them. The site includes a "kids corner" section.
Renzulli insisted that the company is not marketing firearms to children.
"No one's marketing to children," he said."They're marketing to parents who would buy guns for children."