I'm not a huge fan of red meat, typically... But, I'll inhale this stuff when someone happens to be BBQ'ing it up ... My family has been cooking this since the late 70's when some family friends from Santa Maria introduced it to us...After that, every time we had someone over that had never tried it, they flipped for it... So, why hasn't it saturated the masses like some of the other, less tasty, cuts of meat have???