What do two famous cool dudes and best friends for over 20 years do when they’ve got money to burn, own vacation houses adjacent to each other in Cabo San Lucas, Mexico, and love to drink tequila? Develop and label their own tequila, of course.
This month, Hollywood hunk George Clooney and restaurant mogul Rande Gerber will combine their friendship with their rumored favorite activity (drinking) and launch a private tequila label called Casamigos—loosely translated as “House of Friends.”
After spending a couple hours with Casamigos Tequila, we decided that although it was pleasant and sippable, it really didn’t live up to its price tag.
The question now is can its celebrity endorsements keep the brand afloat?