The Obnoxious Police are on the prowl again: VW Superbowl ad criticized as "racist"
With all that's transpiring in the world, this is deemed offensive ..........
VW ad about a happy-go-lucky white guy who tells office mates to be happy in his Jamaican accent has been criticized by some.--- Bruce Horovitz, USA TODAY
No, Darth Vader — spurned by Volkswagen for this year's Super Bowl commercial — hasn't concocted cultural revenge.
But the force is suddenly hitting VW, with vocal critics claiming its big game spot — this time featuring a white, Midwesterner who feigns a Jamaican accent — is racist.
VW insists it will broadcast the ad during Sunday's game on CBS. "There is no thought to pulling it," says Tim Mahoney, chief product and marketing office at Volkswagen of America. It began showing online Monday and since then, has been a social-media buzz saw — with most folks liking it, but some critics totally trashing it.........
......."It's pretty horrific," says Ricki Fairley-Brown, president of the multicultural marketing agency Dove Marketing. "Why do they have a white guy from Minnesota faking a Jamaican accent?"
Even more troubled by the spot is Rochelle Newman-Carrasco, chief hispanic marketing strategist at Walton Isaacson, an African-American, Gay/Lesbian and Hispanic agency. "What happens in this ad is that the culture becomes a punch line, and that is offensive."
Pop cultural guru Barbara Lippert is not amused, either. "It made me uncomfortable to see all of those white people in an office setting doing this," she says. "I found it offensive.".................