Can Sirius/XM Get Real Time ratings?

[newcastlefan]

If a tree falls in the woods and there is no one there to hear it, does it still make a sound?

probably not. as i understand it sounds are what living things call what how they interpret pressure waves in the air. so using that definition, if nothing alive is around then there is no sound, just pressure waves. it's one of those things that is defined by experience, so something has to be there to experience it? using that definition, if a tape recorder is there but no living thing is there, did the recorder record a sound? i think the answer is no, but if the recording is played back in the presence of something living then a sound is heard.

english makes for all sorts of fun and useless issues.

[ohmicah]

I gotta believe Sirius has the technology to do in house ratings.

As for doing ratings against regular radio, that would be trickier. It's a different playing field for starters.

Besides, ratings are to determine advertising rates against the competitor and since Sirius has no direct competition there would be no point in tracking ratings. Sirius doesn't have any major national sponsors anyway.

[Horff]

Howard has a portion of ratings.

[Imus O Sternsky]

I gotta believe Sirius has the technology to do in house ratings.

As for doing ratings against regular radio, that would be trickier. It's a different playing field for starters.

Besides, ratings are to determine advertising rates against the competitor and since Sirius has no direct competition there would be no point in tracking ratings. Sirius doesn't have any major national sponsors anyway.

Fresh Balls isn't a major national sponsor ?