Also, how did XMSR grow from 2 million to 10 million subs before the merger WITHOUT Howard? Isn't it possible that both companies were growing rapidly even if he never came to satellite at all?
That's what I've always thought. All the publicity about Howard signing with Sirius brought attention to the fact that satellite radio existed and subscriptions to BOTH Sirius and XM jumped. A lot of people (including me) really weren't aware of satellite radio before then and it was the increased visibility that caused the growth - not the desire to hear Howard.
In all fairness, Howard clearly drove awareness and significant growth in sat subs. Sirius was basically dead and he did in fact save it and made srius the acquirer in the merger with XM. Having said that, moving first to 4 days per week then 3 together with a show which is barely relevant in 2012 supports the view of a very low daily listener count. For a long time it was must see tv- now while it may still have a pulse, the Doc's are getting ready to transplant the organs into other people's bodies. Tragic really. Lost his hunger and his eye of the tiger. Benji comedy writer-gimme a break.
When's the last time you heard water cooler talk about either show?
Pretty much what I say. In the mid 90's, you could be sitting in a restaurant and hear others talking about what Howard did on that morning's show. Or be stuck in traffic and see others around you laughing at the same time you were.
When's the last time you heard anyone in public talk about the Howard Stern show???? I haven't in years.