Beyonce gets $50 million from Pepsi.

**Kamie** · 12-11-2012, 07:19 AM

And not Miss Howard Stern's daughter Beyonce......It must chap Howard's ass that he never got any type of endorsement deal. However, it sounds like this deal is much more than a mere spokesperson thing. I'm sick of her, but goo for her.

From the NY Times:
In an expansion of the recent marketing experiments that have brought PepsiCo ever closer to the music industry, the company has embarked on a hybrid project with Beyoncé that will include standard advertising like commercials as well as a multimillion-dollar fund to support the singer’s chosen creative projects.

“Pepsi embraces creativity and understands that artists evolve,” Beyoncé said in a statement. “As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.”

The campaign will coincide with a blitz of promotion for her next album, which has no title or release date so far but is expected in 2013. Sometime after she performs at the Super Bowl halftime show on Feb. 3 (also sponsored by Pepsi), Beyoncé will appear in a new TV ad — her fifth for the soft drink since 2002 — and her face will be on a limited-edition line of soda cans.

The less conventional aspects of the deal are meant as collaborative projects that indulge Beyoncé’s creative whims, and might well have no explicit connection to Pepsi products. They are still at the brainstorm stage, but could include live events, videos, “a cool photo shoot” or almost anything else, said Lee Anne Callahan-Longo, the general manager of Parkwood Entertainment, Beyoncé’s company.

For Pepsi, the goal is to enhance its reputation with consumers by acting as something of an artistic patron instead of simply paying for celebrity endorsements.

“Consumers are seeking a much greater authenticity in marketing from the brands they love,” said Brad Jakeman, president of PepsiCo’s global beverage group. “It’s caused a shift in the way we think about deals with artists, from a transactional deal to a mutually beneficial collaboration.”

The multiyear campaign is estimated at $50 million, the bulk of it for media placements and promotions around the world, and the remainder split roughly equally between Beyoncé’s fee and what Pepsi calls a creative content development fund.

**isabella** · 12-11-2012, 07:24 AM

remind me never to buy pepsi (not that i ever drink soda).

**racerx** · 12-11-2012, 07:27 AM

yea howard wanted pepsi/coke money badly.

the best he could get was snapple pennys

"“Consumers are seeking a much greater authenticity in marketing"

ha, i bet she doesn't drink soda at all

**Kamie** · 12-11-2012, 07:30 AM

Originally Posted by isabella

remind me never to buy pepsi (not that i ever drink soda).

I'm not a Pepsi drinker, but I know what you mean.......

**ApeFace** · 12-11-2012, 07:50 AM

If that propped up that fat fuck Eric the Midget and stuck a bottle of Pepsi in his hooves I would be just as inclined to drink it. What does shitty Beyonce music and sugar water have to do with each other? It must be nice to live such a charmed life.

**Kamie** · 12-11-2012, 07:53 AM

Originally Posted by ApeFace

If that propped up that fat fuck Eric the Midget and stuck a bottle of Pepsi in his hooves I would be just as inclined to drink it. What does shitty Beyonce music and sugar water have to do with each other? It must be nice to live such a charmed life.

It sounds like they are basically funding her lifestyle. They are going to support her as an artist. You're right, it's a nice life.

**Ruffypup** · 12-11-2012, 08:06 AM

Howard got 5k for Soda Stream

**Kool** · 12-11-2012, 09:52 AM

Howard wondered why Beyonce didn't or doesn't give up a portion of that money for some cause..."I mean c'mon why wouldn't she" because soda is shit.

**RobsDad** · 12-11-2012, 09:54 AM

If someone is willing to pay me 50 million dollars to hold a can of sugar water, you bet your ass I'm taking that money.

Good for her, I say.

**joe361** · 12-11-2012, 09:56 AM

Why would someone with her money endorse shit products? There's nothing redeeming about soda.

**FSFN** · 12-11-2012, 10:08 AM

Never understood the appeal of her, she's not hot, she can't sing, & she defiantly can't act (only movie role was in Austin Powers 3, and she was horrible in it).